THE FUTURE IS COMING. BUT IN A DIFFERENT WAY.
IT’S LIKE A ROAD MOVIE, BUT DIFFERENT.
The global automotive industry – or to be more salient – the “automobility industry” appears to be in the middle of a complex, exciting and also exhausting road movie. The end of this movie is yet uncertain, because the success factors are not as clear as they were ten years ago. Surviving or even winning still depends on the ability to collect enormous amounts of information and process them strategically. But more than ever it is success critical to make quick decisions based on this information – in order to gain a leading position in the future market environment.
New skills must be learned and connected across disciplines. Existing business models must be questioned and adjusted in a new way. This applies to Berylls, too. If we want to achieve our goal of being an integral part of the industry, acting as a consultancy is no longer enough. Therefore, we have increased our service offering substantially to solve your problems end-to-end. We call this the “Berylls Quartet”.
With this set-up we bring things all the way to the finish line. We only stop once we are completely done with our task; when the result is visible and tangible. Not just on behalf of our clients but also in our own mission. To stay ahead of the wave. Reacting is a thing of the past, action and proactivity are what it takes in the future.
THE FUTURE OF AUTOMOTIVE R&D: LESSONS FOR OEMS FROM SYSTEMS ENGINEERING
With cars becoming devices-on-wheels, traditional OEM R&D organizations are reaching their limits. The component-focused organizations that have at their core not changed since the mid-90s are failing to tackle the complexity of modern, software-defined vehicles, as they were simply not set-up for it – but there is a tried and tested approach they can adopt.
By following systems engineering principles and translating them into their organization, OEMs can reduce development and management efforts and increase the quality of the product.
Find out more on which approaches we recommend the R&D organization of the future should take in our newest Berylls Insight “The future of automotive R&D: Lessons for OEMs from systems engineering”.
BERYLLS IN THE MEDIA.
THE SOMEHOW DIFFERENT VOICE IN THE MARKET.
Dr. Jan Burgard | Sasa TimesZum Artikel
Martin French | Detroit Free PressZum Artikel
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